International Tractors Limited (ITL), a pioneer in the agricultural machinery industry, has set a new
benchmark for innovation and excellence. On October 14, 2023, in New Delhi, ITL introduced a
remarkable lineup of tractors, including their ground breaking electric model, the Solis SV Series.
These tractors are poised to redefine farming practices across the globe. With a focus on advanced
technology, power, and versatility, ITL's new offerings aim to enhance productivity and efficiency for
farming communities worldwide.
The grand launch took place concurrently with ITL's Global Partners Summit (GPS) 200, where 200
channel partner members from various countries gathered to witness this revolutionary moment.
A Transformational Line-up
The new range of tractors includes the Series S, Series C, Series H, Series N, and the Solis SV Series,
each equipped with world-class technology and advanced emission control systems to meet the
stringent requirements of advanced markets like the US and Europe. ITL's strong manufacturing base
in India, coupled with a global network of 3,000 dealers, allows them to offer top-quality products at
a highly competitive cost to farmers worldwide.
While the Solis Series H, Series S, and Solis SV models are available globally, the Solis Series C is
tailored for European markets, and the Solis Series N is designed to cater to markets in Europe, the
USA, Africa, and South America regions.
The Electric Revolution
One of the highlights of this launch is the Solis SV Series, an electric variant designed to provide
superior torque availability at all times. It boasts an impressive charging capability, going from 0% to
100% in just 3-3.5 hours when using a fast charger, or 8 hours with a regular charger. This electric
tractor signifies ITL's commitment to sustainability and its vision to reduce the environmental
footprint of agriculture.
A Commitment to Excellence
Mr. Sushant Sagar Mittal, Executive Director of ITL, emphasized their dedication to innovation and
customer satisfaction. He highlighted the significant investments made in technology up-gradation
and research and development, with a whopping Rs. 850 crore invested in a new plant and an
additional Rs. 150 crore into R&D for launching these new tractor series. The commitment to quality
and customer service drives ITL's mission to ensure prosperity for the global farming community.
A Winning Formula
Mr. Rahul Mittal, Executive Director of ITL, shared the success formula that combines European
styling, Japanese quality, and Indian manufacturing costs. The vital element in this formula is their
growth mindset and a vast network of channel partners who dream big, embrace challenges, and
constantly reinvent. This unique blend is reshaping the global tractor industry, with a primary goal of
increasing productivity and making a difference in the lives of farmers around the world.
Global Commitment to Agriculture
Mr. Gaurav Saxena, Director and CEO of International Business at ITL, expressed their unwavering
commitment to the global agricultural community. ITL believes in transcending borders and values
their customer's prosperity above all else. Their new product offerings are meticulously designed to
shape the future of farming, continually incorporating market feedback. For the past four years, ITL
has held the coveted title of India's No. 1 export brand, and it also leads in 14 countries within the
addressable segment. With these five new tractor series, they aim to further solidify their global
presence, reaching a wider range of customers and penetrating newer segments in various markets,
all thanks to their extensive network of over 3,000 dealers.
In conclusion, ITL's recent product launch is a testament to their unwavering commitment to
innovation, sustainability, and customer satisfaction. These tractors are not just machines; they
represent a new era in agriculture, where technology, power, and versatility converge to empower
farmers worldwide. With ITL's revolutionary approach, farming is set to become more efficient, eco-
friendly, and productive, ultimately transforming the way we cultivate our land.
Share on:
